Emily Raine – Writer, editor, content/creative strategist, lapsed academic

These are just a few highlights from a career spanning 25 years of creative and content work.

On this page: Keynotes | Growth marketing content | Brand campaigns | Experience design and creative | Essays and journalism

Keynotes

Lead development of Unity’s Keynotes at company and industry events

Write script and onscreen content to clearly communicate complex technical concepts
Integrate executive leadership and feedback and drive alignment on storytelling
Collaborate cross-functionally with video, design, and production teams and own technical script
Engage customers to develop compelling success story segments
Prepare and coach speakers on stage presence and audience impact

Unite 2024 Keynote (scripted presentation begins at 26:17) | Unite 2023 Keynote | Unite 2022 Keynote | Unity GDC Showcase 2021 | The Unity Wētā Tools Roadmap at SIGGRAPH 2023

Full-funnel growth marketing content

Oversee annual Unity Gaming Report (since 2022), a tentpole thought leadership publication that drives significant lead generation, revenue, PR reach, and co-marketing opportunities as Unity’s biggest annual piece of content across markets

Drive editorial strategy and direction, data sourcing, and definition of trends
Partner with web, PR, data, legal, business operations, localization, growth marketing, performance marketing, and other teams to ensure alignment
Handle onboarding and procurement processes for supporting agencies and vendors
Manage and contribute to report writing and production/QA of final publication and promotional materials – penned 2025 edition above in its entirety
Driven 10%+ YoY returns taking over report direction 2022 – 2025 edition generated $1 million revenue and $15.6 million influenced pipeline in first 60 days

2024 Unity Gaming Report | 2023 Unity Gaming Report | 2022 Unity Gaming Report

Unity Multiplayer Services content campaign

Unity Multiplayer Services: TOFU Video interview with Raph Koster | MOFU Ghostwritten blog positioning statement | BOFU Expert-hosted “Getting started with Netcode for Entities” webinar

Video interviews

Production verification at Unity video | Systems-driven design in Caves of Qud

Brand campaigns

“More than an engine” – Unity brand campaign 2021

Original campaign and video concept development, narrative direction of 3D-animated video (1:30), strategy and execution on all campaign and web copy

Unity social impact – Unity for Humanity, 2020

Wrote video script, developed overall concept, and wrote texts for website and launch announcements

Experience design and creative work

Oceanides, Royal Caribbean 2019 worldwide | concept development, narrative direction, wrote original song for cruise ship entertainment custom-created to showcase innovative roboscreens

Terra Lumina, Toronto Zoo 2019, Toronto | concept development, client pitch, experience co-direction, video scripting, oversight of marketing campaign for multimedia storytelling night walk

Vallea Lumina, The Adventure Group, 2018 Whistler | concept development, experience design, scripting, marketing campaign concept and execution for multimedia storytelling night walk

FlyOver Iceland, Pursuit Group 2019, Reykjavik | concept development, client pitch, experience design, scripting for two multimedia immersive experiences that imaginatively retell history of Iceland

Arctic Adventure, Boston Museum of Science 2021, Boston | client pitch and development meetings, concept design for interactive museum exhibit on Arctic discovery theme

Essays and journalism

Interviews, profiles, and features

Reviews

Portfolio